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Privacy Policy

Last Updated: December 5, 2025

1. Introduction

Photo Luma ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Service"). Please read this Privacy Policy carefully. By accessing or using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you provide directly to us, including:

  • Account Information: When you create an account, we collect your name, email address, password, and any other information you choose to provide.
  • Payment Information: When you make a purchase, we collect billing information, including credit card details, billing address, and payment history. Payment processing is handled by third-party payment processors (Stripe) in accordance with their privacy policies.
  • User Content: Images and photos you upload to our Service for editing purposes.
  • Communications: Information you provide when you contact us for support or customer service.
  • Preferences: Your preferences and settings for using our Service.

2.2 Information We Collect Automatically

When you use our Service, we automatically collect certain information, including:

  • Usage Data: Information about how you interact with our Service, including pages visited, features used, and time spent on the Service.
  • Device Information: Information about your device, including device type, operating system, browser type, IP address, and device identifiers.
  • Log Data: Server logs, including IP addresses, access times, pages viewed, and error logs.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our Service and store certain information.

2.3 Information from Third Parties

We may receive information about you from third-party services, including:

  • Authentication services (e.g., Google, Facebook) if you choose to sign in using these services
  • Payment processors (e.g., Stripe) for transaction information
  • Analytics providers for usage statistics

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Service: Processing your images, managing your account, and delivering the services you request.
  • To Process Payments: Processing transactions, managing subscriptions, and handling billing.
  • To Communicate with You: Sending you service-related communications, responding to your inquiries, and providing customer support.
  • To Improve Our Service: Analyzing usage patterns, identifying technical issues, and enhancing user experience.
  • To Send Marketing Communications: With your consent, sending you promotional materials, newsletters, and special offers.
  • To Ensure Security: Detecting, preventing, and addressing fraud, security threats, and technical issues.
  • To Comply with Legal Obligations: Meeting legal requirements, responding to legal processes, and enforcing our terms.

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Payment processors (Stripe) for payment processing
  • Cloud storage providers for data hosting
  • AI service providers (Google Gemini) for image processing
  • Analytics providers for usage analysis
  • Customer support platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.5 Protection of Rights

We may disclose information to protect our rights, privacy, safety, or property, or that of our users or others.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will delete or anonymize it in accordance with our data retention policies.

Account information is retained while your account is active. Images uploaded for processing are typically deleted after processing is complete, unless you choose to save them. Payment records are retained as required by law for accounting and tax purposes.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

7.1 Access and Portability

You have the right to access and receive a copy of your personal information in a structured, machine-readable format.

7.2 Correction

You have the right to correct inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, legitimate business interests).

7.4 Objection and Restriction

You have the right to object to processing of your personal information or request restriction of processing in certain circumstances.

7.5 Withdraw Consent

Where processing is based on consent, you have the right to withdraw consent at any time.

7.6 Opt-Out of Marketing

You can opt-out of receiving marketing communications by following the unsubscribe instructions in our emails or contacting us directly.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Children's Privacy

Our Service is not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the transfer of your information to these countries. We take appropriate safeguards to ensure your information receives adequate protection in accordance with this Privacy Policy.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are files with a small amount of data that are stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We use the following types of cookies:

  • Essential Cookies: Required for the Service to function properly
  • Analytics Cookies: Help us understand how visitors use our Service
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Used to deliver relevant advertisements

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete personal information we have collected
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights
  • The right to correct inaccurate personal information
  • The right to limit the use of sensitive personal information

To exercise these rights, please contact us using the information provided below.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We may also notify you via email or through a prominent notice on our Service. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: privacy@photoluma.xyz
  • Website: Support Page
  • Address: Photo Luma, [Your Business Address]